Content ROI Calculator | Measure Your Content Marketing Returns

Input Your Content Metrics

Basic

Advanced

Content Type

Production Cost ($)

Cost to create the content (writer fees, design, etc.)

Promotion Cost ($)

Cost to promote the content (ads, social media boosting, etc.)

Revenue Generated ($)

Direct revenue attributed to this content

Leads Generated

Number of leads generated from this content

Time Spent (hours)

Total hours spent creating and promoting this content

Team Size

Number of people involved in creating this content

Page Views

Total views/impressions for this content

Conversion Rate (%)

Percentage of visitors who converted

Average Deal Size ($)

Average value of a conversion

Content Lifespan (months)

How long this content will continue to generate value

ROI Analysis

Content ROI

Return on Investment Percentage

Net Profit

Revenue minus total costs

Total Cost

Cost Per Lead

Cost Per View

Value Per Lead

Cost

Revenue

Understanding Content ROI

Content ROI (Return on Investment) measures the profitability of your content marketing efforts. It helps you understand whether the resources you're investing in content creation are generating sufficient returns.

How to Calculate Content ROI

The basic formula for calculating content ROI is:

ROI = [(Revenue - Cost) / Cost] × 100

Why Content ROI Matters

Justify content marketing budget and resources
Identify high-performing content types and topics
Optimize your content strategy for better results
Demonstrate content marketing value to stakeholders

Tips for Improving Content ROI

Repurpose high-performing content across multiple formats
Optimize content for SEO to increase organic reach
Promote content through multiple channels
Include clear calls-to-action in your content
Track and analyze performance metrics regularly