Email Marketing ROI Calculator

Calculate your email marketing return on investment, analyze campaign performance, and optimize your strategy for maximum profitability.

Campaign Details

Basic
Advanced
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Total number of subscribers in your email list
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Total cost of creating and sending the email campaign
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Percentage of recipients who opened your email
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Percentage of recipients who clicked on links in your email
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Percentage of clickers who completed a desired action
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Average value of each conversion/order
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Percentage of recipients who unsubscribed after this campaign
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Percentage of emails that couldn't be delivered
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Average monthly growth rate of your email list
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How many email campaigns you send per month

ROI Results

Emails Sent
10,000
Opens
2,000
Clicks
300
Conversions
6
RETURN ON INVESTMENT
400%
For every $1 spent, you earn $4.00

Performance Insights

Campaign Profitability

Your email campaign generated $400 in revenue with a $100 cost, resulting in a net profit of $300.

Conversion Performance

Your conversion rate of 2% is slightly below the industry average of 2.3%. Consider optimizing your landing pages and call-to-action buttons.

Engagement Analysis

Your open rate of 20% is above the industry average of 17.8%. Your subject lines are performing well!

ROI Optimization Tips

To improve your ROI, consider segmenting your email list for more targeted campaigns and A/B testing different email elements.